Content strategy – F1000 ‘Resources for Researchers’

I managed a team of copywriters and a team of designers to create a new hub on the F1000 website called ‘Resources for Researchers’.

This hub was geared towards growing the top of funnel brand awareness and driving new visitors to fill out the enquiry forms so they could be nurtured through to conversion.

As part of the hub, I also rolled out a blog strategy to grow the overall organic SEO of the site. Accompanying this piece of work was the creation of a new email marketing journey and new landing pages for paid search activity.